Brand identity, truck design, package design, product names, and copy for Lake Street Creamery, a Los Angeles food truck featuring specialty ice creams.
The "Don Draper" flavor (bourbon, smoke, and vanilla with caramel swirls) made a considerable impact—within a week of releasing it, LSC was serving it to Don Draper himself, as well as some other notable employees of Sterling Cooper Draper Price.
The first LSC promotional video, and below, the Cut Chemist remix with Biz Markie (!!!)